The Pay Per View format is getting ready for something new: pool. Dish Network will broadcast the 27th annual U.S. Open 9-Ball Championship live from Chesapeake, Va. on September 29. The broadcast will get an extra boost from the satellite TV provider with 30-second commercials and promotions in the program guide and on the website. Rob Sykora of Billiard Club Network spearheaded the deal with Dish Network and procured the broadcast rights for the U.S. Open from event promoter Barry Behrman.

“I’m very happy for pool,” said Behrman. “I’m also happy for the U.S. Open. I think it deserves to be a Pay Per View event.”

Dish Network subscribers can watch the U.S Open for $9.95; the cost to carry the event at a commercial outlet will be $99.95.